Branded Content & Entertaiment / Prata

Título: Highjacked Highway
Agência: McCann Lima
Anunciante: Sodimac Homecenter

Diretor de criação: Mauricio Fernandez Maldonado / Christian Caldwell

Redator:: Alvaro Soto

Outros créditos: Jomi & Pipo

Sinopse: By using VR technology, Sodimac Homecenter replaced other brands’ billboards with a fun 15 km catalog of summer products, in which passengers could interact and directly buy their products while having a blast on their way to the beach.

URL:: No aplica

Diretor de Arte: Gonzalo Paredes