Branded Content & Entertaiment / Ouro

Título: Ricky Brasil
Agência: Ogilvy Brasil
Anunciante: Forbes Brasil

Diretor de criação: Claudio Lima, Félix del Valle, Eduardo Doss, Guiga Giacomo

Produtor da agência: Patricia Silveira

Redator:: Mariana Albuquerque

Atendimento: Juliana Fernandes

Produtora de som: Evil Twin

Outros créditos: Planejamento: Daniel de Tomazo – Diretor de Operações: Daniel Martins – Diretora de Projetos: Priscilla Saikai – Gerente de Projetos: Beto Campos – UXD: Flávia Goulart, Caroline Salles, Alexander Schevtschenk – Mídia: Paulo Ferreira- Montagem: Deydson Rocha – Motion Design: Thiago Bancaro, Marina Carrijo, Ederson Vendramini – Technology: Nexo (Luiz Carvalho, Diego Figueredo, Ariane Camilla, Juliana Marques)

Sinopse: Every year, U$ 61 billion dollars are diverted to fund corruption in Brazil. If all this money went to a single person, he would rank 8th on Forbes Billionaires List.So, to show the size of the problem we used A.I and machine learning to create a fictional billionaire owner of the money stolen every year aka Ricky Brasil. To define his appearance, we fed an algorithm with more than 150 photos of corrupt convicts in Brazil. To create his personality, we fed the algorithm with 500 hours of audio depositions, campaign speeches, news about corrupt politicians, lobbyists and businessman from more than 65 sources. Ricky Brasil was trained to talk about corruption, politics, business and economics and was interviewed by journalists, law specialists, and anti-corruption NGOs representants

Diretor de Arte: Paulo Engler

Produtora: Trator Filmes

Diretor: Vinicius Colé

Diretor de Fotografia: Vinicius Colé