Direct / Prata

Título: Just Donate It
Categoria: D04. Real-time Response
Agência: ALMA DDB
Anunciante: Angel Bins

Sinopse: On September 2018, Nike finally joined the conversation regarding Colin Kaepernick. Kaepernick had been kneeling throughout the National Anthem in protest of violence by the police toward African Americans. Many in the media said the action was a sign of disrespect to the country and all those that served in the military, while others argued that the true meaning of Kaepernick’s rebellion had been long lost.

Regardless of where you stand on the issue, one thing is for sure: a brand like Nike eventually gets involved, and it’s usually on the side of freedom — freedom to express, to excel and to tell one’s story; and so they did in this poignant ad. The backlash was immediate, as several die-hard Nike fans who opposed Kaepernick’s actions immediately decided that they’d rather burn the sneakers they loved so much than stand with a company that celebrated “treason.”

Sinopse em inglês: On September 2018, Nike finally joined the conversation regarding Colin Kaepernick. Kaepernick had been kneeling throughout the National Anthem in protest of violence by the police toward African Americans. Many in the media said the action was a sign of disrespect to the country and all those that served in the military, while others argued that the true meaning of Kaepernick’s rebellion had been long lost.

Regardless of where you stand on the issue, one thing is for sure: a brand like Nike eventually gets involved, and it’s usually on the side of freedom — freedom to express, to excel and to tell one’s story; and so they did in this poignant ad. The backlash was immediate, as several die-hard Nike fans who opposed Kaepernick’s actions immediately decided that they’d rather burn the sneakers they loved so much than stand with a company that celebrated “treason.”

Music Production: Jamute

CEO/Creative Chairman: Luis Miguel Messianu

SVP, Production: Michelle Headley

Creative Director: Jaume Rodriguez, Bruno Trad

VP, Digital & Integrated Solutions: Michael Sotelo

Lead Digital Content Creator: Samantha Lemoine

New Business Director: Carola Chaurero