Mobile / Bronze

Título: Floresta sem Fim
Agência: DAVID
Anunciante: Faber-Castell

Diretor de criação: Rafael Donato, Edgard Gianesi

Produtor da agência: Patricia Silveira

Redator:: Edgard Gianesi, Luiz Alexandre Musa, Rodrigo Sant’ana

Atendimento: Rodrigo Kozma

Produtora de som: Punch Audio

Sinopse: Using Augmented Reality technology, this app shows Ecopencils (made out of reforested wood) transforming into animals every time kids point the camera of their mobile phones to a different colour of pencil. That’s the way Faber-Castell started to teach kids that preserving forests can also preserve animals. The app The Never Ending Forest also allows kids to take pictures with the animals they unlock, to collect them, to learn about the Brazilian animal kingdom and also to colour and customize their own versions, seeing them coming to life using Augmented Reality as well.

Diretor de Arte: Pablo Manzotti

Produtora: Vetor Zero/Vetor Lab

Diretor: Luiz Evandro