Brand Experience & Activation / Bronze

Título: BRIDGESTONE BARRIER
Categoria: D03. Sponsorship & Brand Partnership
Agência: VML BRASIL
Anunciante: BRIDGESTONE

Sinopse: The Bridgestone Barrier project is an authentic brand experience focused on sports media professionals, who are seldom recognized yet whose presence is crucial, the unsung heroes as it were, of major sporting events. With this activation, we turned Bridgestone’s traditional advertising billboard into a barrier/wall made of 45 tires, placed in the space reserved for photographers beside the playing field. The idea being that photographers and other media sports professionals can feel more protected against accidents that might occur while covering Copa Libertadores’ matches.

Sinopse em inglês: The Bridgestone Barrier project is an authentic brand experience focused on sports media professionals, who are seldom recognized yet whose presence is crucial, the unsung heroes as it were, of major sporting events. With this activation, we turned Bridgestone’s traditional advertising billboard into a barrier/wall made of 45 tires, placed in the space reserved for photographers beside the playing field. The idea being that photographers and other media sports professionals can feel more protected against accidents that might occur while covering Copa Libertadores’ matches.

Image Producer: RAIZ ESTÚDIO

Sound Producer: CAPITÃO FOCA

Business Director: FÁBIO MENEGHATI

Account Director: TALITA SICCHIROLI

Account Executive: NATÁLIA ZANZARINI

Art Director: PAULO DUARTE

Copywriter: DIEGO GULARTE

Planning Director: LETÍCIA SOARES

MEDIA Director: VILMA MORAIS

MEDIA Coordinator: GABRIEL GAZOLI

Production Executive Producer: KIKA ASSIS

Associate Producer: GABRIELA MEYER, GIOVANNA CIOCA

President: FERNANDO TARALLI