Media / Prata

Título: BRIDGESTONE BARRIER
Categoria: B04. Use of Ambient Media
Agência: VML BRASIL
Anunciante: BRIDGESTONE

Sinopse: We believe the Bridgestone Barrier project is relevant for Media because we brought a refreshing approach to an outdated and overused sports media format without using led displays or other high-tech solutions. What we did was deliver our message by transforming a traditional billboard into a wall made of 45 of the most advanced Bridgestone tires. More than that, we gave a real purpose to a media format, converting the regular billboard into a protective sector for sports media professionals next to the corner post, where no ball would accidentally hit them or their equipment.

Sinopse em inglês: We believe the Bridgestone Barrier project is relevant for Media because we brought a refreshing approach to an outdated and overused sports media format without using led displays or other high-tech solutions. What we did was deliver our message by transforming a traditional billboard into a wall made of 45 of the most advanced Bridgestone tires. More than that, we gave a real purpose to a media format, converting the regular billboard into a protective sector for sports media professionals next to the corner post, where no ball would accidentally hit them or their equipment.

RAIZ ESTÚDIO: Image Producer

CAPITÃO FOCA: Sound Producer

Business Director: FÁBIO MENEGHATI

Account Director: TALITA SICCHIROLI

Account Executive: NATÁLIA ZANZARINI

Art Director: PAULO DUARTE

Copywriter: DIEGO GULARTE

Planning Director: LETÍCIA SOARES

MEDIA Director: VILMA MORAIS

MEDIA Coordinator: GABRIEL GAZOLI

Production Executive Producer: KIKA ASSIS

Associate Producer: GABRIELA MEYER, GIOVANNA CIOCA

President: FERNANDO TARALLI